Bet
Buying the right cold-email platform could beat building from zero if the acquisition price, payback window, and go-to-market path were all clear.
$58K in. $650K out.
A cold-email platform I made the build-vs-buy call on. Acquired inside a year — and it paid back ~80% of its price in week one.
What I Did
Made the build-vs-buy call, evaluated the acquisition, and focused the product and GTM work on the fastest path to cash recovery.
Outcome
$58K in, $650K out. The platform paid back roughly 80% of its price in week one and was acquired inside a year.